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Experience the best of nightlife with JÄGERMEISTER
The legend begins here.

POPULAR THIS WEEK

POPULAR
THIS WEEK

DISTRIC A, HCMC

JÄGER MUSIC

Jäger Music is a cultural music project by Jägermeister, designed to transform the brand into an aspirational, bold, and widely recognized icon in the music scene.

JÄGER MUSIC X LOW G

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JÄGER MUSIC X KOUGEN

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JÄGER MUSIC X HIDDEN GC

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JÄGER MUSIC X B RAY

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The Jäger Music x B Ray event will bring an unforgettable night of powerful performances and high energy. With B Ray leading the stage, the show will captivate the crowd and create a unique connection through music. It will be a standout moment celebrating both artistry and nightlife culture.

The Jäger Music x Hidden GC event brought an electrifying night of music and energy to the stage. Featuring a dynamic lineup of performers, it created a vibrant atmosphere that connected the crowd through sound and culture. It stood out as a celebration of creativity and nightlife.

The Jägermeister x WEEKND SGN x KOUGEN Records event delivered an energetic night featuring top hip-hop artists, including Teddy Chilla and Datmaniac. The lineup brought powerful performances that highlighted the vibrancy of Vietnam’s rap scene. It was a standout evening of music, creativity, and urban culture.

Low G is known for his versatility across genres, blending US-UK rap styles with Vietnamese culture. His smooth flow, sharp wordplay, and fresh beats give him a unique sound that stands out. Though still early in his career, he already owns a series of viral hits and a strong fanbase.

OVERALL

ICONIC
JÄGERMEISTER

“Since the 1950s, Jägermeister has been known for unique campaigns and experiences. Discover standout moments as we explore nightlife, create art spaces, and celebrate those who make it all possible. Stay tuned for more!”

PERFECT MIX

Music has always been part of the Jägermeister DNA. Our love for beats is as deep as our drink is dark, because we know the right sound is just as integral to an epic night as the spirit.

BEST NIGHTS

The Jägermeister Best Nights series is a signature event that fuses music, nightlife, and bold experiences — where people connect over ice-cold shots, dynamic performances, and a vibrant atmosphere.

FEATURED CAMPAIGN

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THE PERFECT ICON

B RAY embodies the bold, unapologetic spirit of Jägermeister — raw, real, and always ready to light up the night.With fearless lyrics and electrifying stage presence, he turns every performance into a movement.A true icon for a generation that dares to stand out.

JÄGERMEISTER X B RAY

JÄGERMEISTER
X B RAY

"The Night Is Yours. Own It.
Get ready to dive into a one-of-a-kind music experience as Jägermeister teams up with B RAY — one of Vietnam’s most iconic and influential hip-hop voices — for an explosive collab that ignites every corner of the nightlife scene.
This isn’t just a party.
It’s a movement. A vibe. A bold celebration of self-expression, beats, and untamed energy."